Fred Bear started by building bows for his friends on his free time and soon to become Archery was a long life passion for Mr Bear. Fred was promoting a bow hunting season in Michigan. Fred was an expert shot and he won the marks man shot in 1934 people recognized him and they started demanding bows from him and the business grew bigger and he started the Bear company. So he built his own company called bear bows. Which you see now and is very big in the sports man or hunting.